As part of their marketing strategy, companies nowadays are finding ways to help people. One of the companies that share this endeavor is Cydcor. Recently they have give 27 boxes of good stuff to US soldiers. They have used a philanthropy group called Any Soldier. This is an organization that is helping Americans serving the army to receive packages and letters coming from their homeland. Cydcor and its staff has come together in order to fill the boxes in their main office located in Westlake Village, California. Their partner Any Soldier did the mailing of the boxes including letters coming from the soldier’s loved ones.

According the chief executive of Cydcor, Gary Polson, the company feels that the soldiers are making all the sacrifices and for this reason it is important to help them in whatever way that we can. Prior to giving away the gift boxes, the members send letters to Any Soldiers providing them with the list of items that they need. These include requests for items like food, toiletries, newspapers and others. The company has donated a lot of time and resources to a lot of groups this past years not just Any Soldiers. There are various institutions that they have helped including Casa Pacifica and Children’s Hospital. You can find more than 200 companies today that have donated hundred hours to different organization to this day. This is definitely an advocate that every company should do today. This can definitely increase the trust and confidence of your customers.